Xerox to buy Global Imaging Systems
1. Develop a new product with a ready market.
2. Develop a market for a new product
3. Buy an existing company with a product and already with a market
The third alternative can be costly depending on the market value of the business to be acquired but it may be worth the price since there will less effort in the marketing department of the project.
Xerox has chosen the third option when it bought the Global Imaging Systems.
NEW YORK - Xerox Corp. said on Monday it would acquire office technology products provider Global Imaging Systems Inc. for $1.5 billion in an effort to expand its reach in the small and mid-sized business markets.
Stamford, Connecticut-based Xerox said the deal values Global Imaging at $29 a share, almost a 50 percent premium to its Friday closing price of $19.50.
Xerox, the world’s largest provider of office printers, copiers and related services in the U.S., said it expects the acquisition to boost 2007 earnings.
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Labels: Acquisitions
posted by cathy at 10:40 AM
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