<Business Recipes for Success>

When I started my Now What, Cat? website, I blogged about almost everything under the sun until I noticed that readers would like me to stick to my original theme, that is humor and about life. The other side of me as a Certified Public Accountant and business consultant desire to write about business and accountancy So I came up with this blog, Business Recipes for Success.

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1.28.2007

Cingular's marketing strategy paid off

Cingular's posted an impressive profitability performance despite its low ranking in quality service.

The additional millions of subscribers are attributed to being the first in terms of new product offerings. They were the first to offer Motorola's Razr and Samsung's Blackjack.

More customers may switch to Cingular or AT & T after it announced that it will be providing service for the Apple's new iPhone.

Read the entire news here.

tags:

Cingular,iPhone,marketing strategy,profitability

Labels: Marketing Strategy

1.08.2007

AOL Fraud Trial Using Accounting for Sham Deals

It seems that the accounting fraud cases were committed during the boom and the bust of the dotcom businesses. Sad to see that the high ranking executives of the tech businesses that made profits from the boom are found guilty to have forged documents and employed accounting malpractices.

This is an excerpt of the news article from Washington Post.

Prosecutors End Case in Long AOL Fraud Trial
Executives Accused Of Making Sham Deals
By Carrie Johnson
Washington Post Staff Writer
Friday, January 5, 2007; D01
Federal prosecutors concluded their accounting-fraud case against two former AOL executives yesterday afternoon, signaling that the long-running trial soon may end after unusual twists including a mistrial for one of the defendants.
The case, which began in an Alexandria federal courtroom in mid-October, is one of the longest criminal trials ever in a jurisdiction that is widely known as "the rocket docket" for its speedy and efficient justice, legal analysts said.
More than three dozen government witnesses testified about complex accounting tricks that hearkened back to early 2001, when the technology boom had turned into a bust. At the time, the Dulles Internet service provider struggled to show revenue and advertising gains by making questionable deals with dot-com business partners in which no revenue changed hands.
"There was an intense focus to get revenue," testified Jason Witt, a manager in AOL's aggressive and freewheeling business affairs unit, which has been disbanded. "It's probably the greatest pressure I've seen since ever."
A number of witnesses recounted how the AOL defendants -- former business affairs executive Kent D. Wakeford and former Netbusiness unit vice president John P. Tuli -- felt squeezed between the expectations of their employer to close more deals and demands from dot-com clients who themselves were struggling to stay afloat.
Witt, for example, said Wakeford told him not to put terms of a deal in writing. He also spoke of a 2002 meeting with Tuli in the AOL parking garage in which they discussed whether regulators had begun to inquire about AOL's dealings with two high-tech business partners. Defense lawyers contend that the accounting treatment on the deals had been vetted by experts in the company and by far-higher-ranking executives.

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Business Recipes for Success

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1.28.2007

Cingular's marketing strategy paid off

1.08.2007

AOL Fraud Trial Using Accounting for Sham Deals