The War and the Women's BRA-How a product was born due to necessity
steel. When the First World War broke out ,the government
needed as much as steel for the manufacture of weapons.
The women started wearing a towel like contraption that
bound their breasts with hooks at the back. It was not
comfortable like the corsets.
A Russian immigrant, Ida Rosenthal, a seamstress experimented
on something new. Her partner, Edin Bisset came up with the
improvised bandeau by cutting it in the middle and sewing
an elastic band in the middle.
The husband of Ida, a scupltor improved the first braissere
by using soft-knitted mesh with two pockets gathered in front.
Thus born the MAIDENFORM which was advertised by women
wearing only a skirt and the bra. Boys liked them.
posted by cathy at 1:34 PM
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